Step inside our research facilities in the UK. Meet our research and development teams and find out what they're doing to try to improve their existing products and develop less risky alternatives.
Let's start at the beginning, with the tobacco plant itself. Step inside our greenhouses, our genetics and biochemistry labs and learn how our scientists are attempting to develop tobacco varieties that potentially have fewer harmful toxicants.
The first principle of harm reduction is reducing the consumer's exposure to toxicants. We need to know exactly what comes out of a cigarette when it's smoked. That's what we're doing here.
Watch our scientists demonstrate a technique called 'in vitro' modelling. That means the study of human cells that are alive, but outside the human body. In vitro allows the team to model the effect of smoke on the development of diseases like cancer and heart disease.